The 15-Minute Digital Presence Audit (Scorecard Included)

Most business owners have never actually looked at their own business the way a customer does: on a phone, from a Google search, with ten seconds of patience. So problems that cost real money — a site that takes eight seconds to load, a contact form that silently fails, a Google profile claimed by a former employee — go unnoticed for years.

This audit fixes that. It takes 15 minutes, uses only free tools, and gives you a number at the end. Grab your phone, open an incognito window on your computer, and score yourself honestly: 1 point per item, 24 points total.

1. Google presence (3 points)

Item	Points
Your Google Business Profile exists and you have claimed it	1
At least 5 reviews, and the recent ones have replies	1
Real photos of your business uploaded in the last 12 months	1

How to test (2 min): Google your business name. A panel should appear on the right (or at the top on mobile). If it says "Own this business?", nobody has claimed it — or worse, someone else has. Count the reviews, check the dates on the photos.

2. Website basics (3 points)

Item	Points
You have a website on your own domain (not just Facebook/Instagram)	1
It loads in under 3 seconds on a phone	1
It is actually usable on mobile: readable text, tappable buttons, no sideways scrolling	1

How to test (3 min): For speed, go to PageSpeed Insights, paste your URL, and look at the mobile score and "Largest Contentful Paint" — under 2.5s is good, over 4s is losing you visitors. For usability, open your site on your own phone and try to find your opening hours and phone number without zooming.

3. Findability (3 points)

Item	Points
You rank #1 for your own business name	1
You appear on page 1 for "your service + your town" (e.g. "accountant Sintra")	1
Your name, address, and phone number are identical on Google, your site, and any directories	1

How to test (2 min): Use an incognito window — normal search results are personalised and will flatter you. Search your name, then your main service plus locality. If a competitor or a directory outranks you for your own name, that's a lost point and a real problem.

4. Trust signals (3 points)

Item	Points
Privacy policy exists and cookie handling is GDPR-compliant	1
Phone, email, and physical address (or service area) visible within one click of any page	1
Prices, ranges, or "from €X" published somewhere	1

How to test (2 min): Scroll to your own footer. Is there a privacy policy link? Does the cookie banner (if you have one) actually let people refuse? Then ask: could a stranger figure out roughly what you charge without calling? If not, many won't call — they'll pick the competitor who publishes numbers.

5. Conversion (3 points)

Item	Points
Every page has one clear call to action (call, book, request a quote)	1
You have submitted your own contact form in the last 3 months and it arrived	1
Enquiries get a reply within one business day, and you know this because it's someone's job	1

How to test (2 min): Fill in your own form right now, from your phone. Broken contact forms are the most expensive silent failure on the web — the site looks fine, and leads vanish. If you can't remember the last test, assume it's broken until proven otherwise.

6. Content (3 points)

Item	Points
Something on the site was updated in the last 6 months	1
The site answers real customer questions (prices, process, timelines) instead of just "quality and commitment"	1
Opening hours, services, and team info are current — no former employees, no discontinued services	1

How to test (2 min): Read your homepage as a sceptical stranger. Does it say what you do, for whom, at what price, and what happens next? Or is it a digital brochure from 2019? Check the copyright year in the footer — "© 2022" tells visitors the lights are off.

7. Ownership (3 points)

Item	Points
The domain is registered in your name or your company's — not an agency's or ex-partner's	1
Your business email is on your own domain ([email protected], not gmail.com)	1
You have working logins for the domain registrar, hosting, and Google Business Profile	1

How to test (3 min): Run a whois lookup (search "whois" plus your domain, or use whois.domaintools.com — for .pt domains, whois.dns.pt). Check the registrant. Then honestly ask: if your web person disappeared tomorrow, could you get into everything? This is the item business owners fail most often, and the most painful one to fix later.

8. Measurement (3 points)

Item	Points
Any analytics at all is installed and collecting data	1
You know roughly how many people visited last month	1
You know where your last 5 customers came from (Google, referral, walk-in, Instagram)	1

How to test (1 min): If you don't have a login to any analytics dashboard, that's a zero — and it means every marketing decision you've made was a guess. Even a simple privacy-friendly counter beats nothing.

Your score

0–8: Invisible. For most customers searching online, your business effectively doesn't exist — or looks abandoned. The good news: you have the highest return on fixing this of anyone reading this article. Start with sections 1, 2, and 7, in that order.

9–16: Present, but leaking customers. People find you, then something loses them — slow loading, no prices, an untested form, no reply. Every point you failed in sections 4 and 5 is a place where money enters and quietly exits. Fix conversion before spending a cent on ads.

17–24: Solid — now optimise. The foundation works. Your gains now come from content that answers buyer questions, faster load times, and using measurement to double down on whatever already brings customers. Re-run this audit twice a year.

Whatever your score, fix ownership first. Every other problem is fixable in days; recovering a domain registered to someone who won't answer emails can take months.

We hold ourselves to the same scorecard

Fair question: does Feitura pass its own audit? Yes — and verifiably. Our site publishes its measured PageSpeed scores, our free estimate gives you a real number after a two-minute brief rather than hiding pricing behind "contact us", and we run cookieless analytics, so there's no consent banner because there's nothing to consent to. Not a boast; just the standard we think any business site should meet, including ours.

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Failed a few points? That's not a verdict — it's a to-do list, and it's exactly the kind of list we work through: fast sites on your own domain, tested forms, published prices, analytics that respect your visitors, and every login handed to you. Tell us what you scored and get a free estimate — we'll tell you which points are worth fixing first and what it would cost.