Notes from the studio
Practical ideas for a better website and a more connected business. Pick a topic and take a closer look.
Marketing & Leads
The little chat bubble in the corner: sales channel or an irritation nobody answers? When chat converts, when it is worse than not having it, and the difference between human chat, canned replies and the AI chatbot fashion.
2026-08-29 · 4 min read
Read article
Marketing & Leads
Google Ads can be the fastest customer tap there is — or an efficient way to burn €300 a month. How the cost really forms, the prerequisites almost everyone skips, and the signs you should not be advertising (yet).
2026-08-29 · 4 min read
Marketing & Leads
Customers already ask AI \"what's the best restaurant nearby\" or \"how much does a driving licence cost\". What decides whether your business is in the answer, what you can do today — and which \"AI SEO\" promises are snake oil.
2026-08-29 · 5 min read
Marketing & Leads
Your business account vanished, got suspended or was stolen? The official recovery paths in order, the \"recovery service\" scams to avoid, your rights in the EU — and the plan B that turns the next lockout into an inconvenience instead of a catastrophe.
2026-08-29 · 5 min read
Marketing & Leads
WhatsApp Business is free, fast and where your Portuguese customers already are. It is also a single point of failure with no history you own. Here is how to get the upside without the lock-in.
2026-08-24 · 7 min read
Marketing & Leads
A practical phone-camera playbook for small businesses — light, composition, shot lists per business type, free editing, and web-ready file prep. Plus the one moment when a pro is actually worth it.
2026-08-24 · 8 min read
Marketing & Leads
Most business websites describe. Few convert. Here is the practical anatomy of a site that turns visitors into enquiries — one CTA per page, shorter forms, fast replies, and honest measurement.
2026-08-24 · 7 min read
Marketing & Leads
You don't need a copywriter to write a homepage that converts. You need six formulas, one honest test, and 30 minutes. Here they are, with before/after rewrites.
2026-08-24 · 8 min read
Marketing & Leads
A practical, no-agency-required guide to showing up on Google in Portugal — Google Business Profile, reviews, local keywords, and the site structure that makes it all work.
2026-08-24 · 8 min read
Marketing & Leads
For local businesses, reviews decide who gets the call before your website even loads. When to ask, scripts to copy, the four-step reply to a bad review, and honest benchmarks by sector.
2026-08-24 · 7 min read
Marketing & Leads
A free Google Business Profile often brings more customers than a paid ad campaign. Here is the full setup, step by step: claiming, categories, photos, reviews, and the mistakes that get profiles suspended.
2026-08-24 · 9 min read
Marketing & Leads
Tuesday at 3pm is quietly costing you thousands a year, and more followers will not fix it. Map your occupancy curve, price off-peak hours with rules, and track the only three numbers that matter.
2026-08-24 · 7 min read
Create a free account, confirm your email, and get one email when we publish something new. No lists sold, no drip machines.
Create a free accountThe account also lets you comment and like articles.
Quick test
What budget makes sense for your website?
8 questions · 30 seconds
Take the test →Anonymous, no sign-up.
Ready when you are