Notes from the studio
Practical ideas for a better website and a more connected business. Pick a topic and take a closer look.
Technology, Explained
You want to change platforms but fear losing the Google positions that took years to earn? The fear is legitimate — and the risk is manageable. The full process: what you can take, what you can't, and the redirect map that saves your SEO.
2026-08-29 · 4 min read
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Technology, Explained
We sell custom websites — and we will still tell you when Wix is perfectly enough. A no-ideology comparison of the four paths, the hidden costs of each, and the Portuguese details (certified invoicing, MB Way, the complaints-book link) that foreign comparisons ignore.
2026-08-29 · 6 min read
Technology, Explained
Wix, Squarespace and WordPress themes are the right call more often than developers admit. Here is an honest framework for deciding when a template works — and when custom pays for itself.
2026-08-24 · 6 min read
Technology, Explained
No-code tools are genuinely good at some things and genuinely bad at others. Here is a fair decision framework, with real numbers, ceilings, and migration paths.
2026-08-24 · 6 min read
Technology, Explained
When a bilingual PT/EN website actually brings customers, when it wastes budget, and how to build one without the machine-translation trust problem.
2026-08-24 · 8 min read
Technology, Explained
What a native app really costs to build and maintain, why most SME apps sit uninstalled, and the alternative that covers most cases for a fraction of the money — with a five-question decision table.
2026-08-24 · 6 min read
Technology, Explained
Doctoralia, Calendly or a booking system on your own site? An honest comparison of costs, commissions and client ownership — with a decision table by booking volume.
2026-08-24 · 6 min read
Technology, Explained
AI website builders and AI-accelerated engineering are two very different things sold under the same label. Here is how to tell them apart before you pay for either.
2026-08-24 · 7 min read
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