Notes from the studio
Practical ideas for a better website and a more connected business. Pick a topic and take a closer look.
Marketing & Leads
A practical guide to email marketing for small businesses — how to build a consented list, what to actually send, how often, and which metrics matter (hint: replies beat opens).
2026-08-24 · 7 min read
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Marketing & Leads
An honest look at when a website is worth it, when Instagram and Google are enough, and what depending on booking platforms actually costs you.
2026-08-24 · 6 min read
Marketing & Leads
Score your business's online presence in 15 minutes with a 24-point checklist: Google, website speed, findability, trust, conversion, content, ownership, and measurement — plus exactly how to test each item for free.
2026-08-24 · 8 min read
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