Notes from the studio
Practical ideas for a better website and a more connected business. Pick a topic and take a closer look.
Guides & Pricing
The build is the smallest number in your store's first year. A worked P&L for a fictional 30-product store — payment fees, shipping, returns, your own hours — totalled at 10, 50 and 200 orders a month.
2026-08-24 · 5 min read
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Technology, Explained
No-code tools are genuinely good at some things and genuinely bad at others. Here is a fair decision framework, with real numbers, ceilings, and migration paths.
2026-08-24 · 6 min read
Technology, Explained
When a bilingual PT/EN website actually brings customers, when it wastes budget, and how to build one without the machine-translation trust problem.
2026-08-24 · 8 min read
Marketing & Leads
A practical, no-agency-required guide to showing up on Google in Portugal — Google Business Profile, reviews, local keywords, and the site structure that makes it all work.
2026-08-24 · 8 min read
Building Better Software
The technical case for a Laravel + Vue + Inertia monolith at SME scale — batteries included, one deployable, and a hiring market that actually exists. Plus the cases where we would pick something else.
2026-08-24 · 6 min read
Marketing & Leads
For local businesses, reviews decide who gets the call before your website even loads. When to ask, scripts to copy, the four-step reply to a bad review, and honest benchmarks by sector.
2026-08-24 · 7 min read
Marketing & Leads
A free Google Business Profile often brings more customers than a paid ad campaign. Here is the full setup, step by step: claiming, categories, photos, reviews, and the mistakes that get profiles suspended.
2026-08-24 · 9 min read
Guides & Pricing
Freelancers are cheap but risky, agencies are safe but slow and expensive. Here is an honest comparison — prices, timelines, risks — and when each option actually makes sense.
2026-08-24 · 6 min read
Running Web Projects
Hourly billing and fixed pricing create very different incentives. Here is how each model actually works, where the risk hides, and how to negotiate a contract that protects you.
2026-08-24 · 6 min read
Running Web Projects
Launch day is the start line, not the finish. A week-by-week plan for the first 90 days — instruments on, a review circuit, the five missing pages and a data-driven first check-up.
2026-08-24 · 7 min read
Building Better Software
Fast delivery has a bad reputation because most fast work skips the boring parts. Here is exactly what an AI-accelerated pipeline speeds up, what never gets skipped, and the guardrails that make days-not-months safe.
2026-08-24 · 7 min read
Marketing & Leads
Tuesday at 3pm is quietly costing you thousands a year, and more followers will not fix it. Map your occupancy curve, price off-peak hours with rules, and track the only three numbers that matter.
2026-08-24 · 7 min read
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