Honest guides on websites, software, pricing and digital marketing — for business owners and developers.
Guides & Pricing
The build is the smallest number in your store's first year. A worked P&L for a fictional 30-product store — payment fees, shipping, returns, your own hours — totalled at 10, 50 and 200 orders a month.
2026-08-24 · 6 min read
Digital Essentials for Small Business
A practical guide to launching an online store in Portugal in 2026 — which platform to pick, the payment methods that actually convert, and the legal obligations most new stores miss.
2026-08-24 · 8 min read
Building Better Software
Spreadsheets are brilliant until they aren't. Here are 7 concrete signs your business has outgrown Excel, what a small custom tool actually looks like, and what it realistically costs.
2026-08-24 · 7 min read
Amazon, Etsy or your own store? A decision guide with no ideology — real commission math on a €30 product, the dependency tiers that should worry you, and the hybrid path that works for most makers.
If your domain is registered in someone else's name, your business is one dispute away from disappearing. Here's how to check who owns yours today, and how to fix it before it costs you.
Running Web Projects
A good brief is the cheapest way to lower your web project's price and delivery time. Here are the 10 questions every brief must answer, plus a copy-paste template.
A website redesign can quietly destroy years of Google rankings. Here is the exact process to inventory what ranks, map every redirect, and monitor the first 30 days.
Booking and delivery platforms take a cut of every cover and every order. Here is the math, what a restaurant website must include, and what it realistically costs to own your bookings again.
What GDPR and the ePrivacy rules actually require from a typical small-business website — and which "compliance" advice is myth. A practical checklist, no fear-mongering.
DGAV registration, HACCP, mandatory labels and parcels that survive the courier — a practical guide for producers selling jam, honey, tinned fish or cheese direct to consumers, with the per-order maths done honestly.
Technology, Explained
Wix, Squarespace and WordPress themes are the right call more often than developers admit. Here is an honest framework for deciding when a template works — and when custom pays for itself.
Portugal's Vale Digitalização co-finances 75% of your website, online store or CRM, up to €20,000. Here is who qualifies, what it covers and how to apply.
Ready when you are