Notes from the studio
Practical ideas for a better website and a more connected business. Pick a topic and take a closer look.
Marketing & Leads
A practical guide to email marketing for small businesses — how to build a consented list, what to actually send, how often, and which metrics matter (hint: replies beat opens).
2026-08-24 · 7 min read
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Digital Essentials for Small Business
Portugal is phasing out plain PDF invoices in favour of structured, signed electronic invoices. Here is what changes, the real deadlines, and a checklist by company size.
2026-08-24 · 8 min read
Technology, Explained
What a native app really costs to build and maintain, why most SME apps sit uninstalled, and the alternative that covers most cases for a fraction of the money — with a five-question decision table.
2026-08-24 · 6 min read
Marketing & Leads
An honest look at when a website is worth it, when Instagram and Google are enough, and what depending on booking platforms actually costs you.
2026-08-24 · 6 min read
Marketing & Leads
Score your business's online presence in 15 minutes with a 24-point checklist: Google, website speed, findability, trust, conversion, content, ownership, and measurement — plus exactly how to test each item for free.
2026-08-24 · 8 min read
Running Web Projects
A step-by-step walkthrough of how Feitura ships a custom website remarkably fast — what AI accelerates, what stays human, and what we never skip.
2026-08-24 · 7 min read
Guides & Pricing
What a custom web application actually costs in 2026, what drives the price up or down, and when you genuinely don't need one.
2026-08-24 · 6 min read
Building Better Software
A client portal puts status, files, messages and payments behind one login — and kills the email chaos that eats hours every week. Here is what a realistic v1 looks like, what it costs, and how to roll it out.
2026-08-24 · 6 min read
Guides & Pricing
A practical checklist for hiring someone to build your website — what to verify before you pay, what a fair contract looks like, and the warning signs that predict a bad project.
2026-08-24 · 6 min read
Technology, Explained
Doctoralia, Calendly or a booking system on your own site? An honest comparison of costs, commissions and client ownership — with a decision table by booking volume.
2026-08-24 · 6 min read
Building Better Software
Ten repetitive tasks quietly eating your week — the manual version, the automated version, the honest effort to get there and the savings in euros. Three of them need nothing you don't already pay for.
2026-08-24 · 7 min read
Technology, Explained
AI website builders and AI-accelerated engineering are two very different things sold under the same label. Here is how to tell them apart before you pay for either.
2026-08-24 · 7 min read
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